Connect with us

Opinions

Nike’s #DareToZlatan campaign will make you cringe

Nike are one of the most established and well renowned Sports and Apparel company in the World. With years of experience and formation of a favourable reputation, the American brand has become one of the most recognisable ones, along with it’s famous ‘swoosh’ logo.

Keeping up with the times, and the extensive marketing done by Adidas on the Internet and Social Media, Nike have launched campaigns targeting these two markets ahead of the 2014 FIFA World Cup in Brazil. With new stakeholders in the field, such as Puma, who have launched their own campaigns with stars like Mario Balotelli & Marco Reus, Nike needed to stay above the competition and prevent falling off their perch.

The company has thus capitalised on one of their prime ambassadors, Zlatan Ibrahimovic, taking advantage of his reputation and character. This has led to launching of the #DareToZlatan campaign. Now while initially Zlatan’s tweets were quite popular, they’ve been receiving negative feedback and response for the cringeworthy extensive marketing of the campaign. One should realise that it’s quite probably the marketing team, rather than Zlatan himself, handling the tweets and replies. Let’s just say the team have ‘over-Zlataned’ the entire agenda. It has gone from classy & cocky to all out cringing. Also note that Zlatan won’t be at the 2014 World Cup, using him as a primary ambassador so near the World Cup seems like a poor decision from a usually solid Nike team.

Nike recently launched two videos as part of the campaign, one of which involves Zlatan performing keepy-ups in Hell, and in the other he takes a free-kick against a tiger. Ooh, those shades at the end just take it to another cringing level. Here’s one of the videos:

Nike have usually come up with some fantastic advertisements, setting a benchmark for other brands to follow. But one can imagine Adidas & Puma’s marketing team sitting at home and laughing at how easy Nike have made it for them to take the lead in the competitive Sports Marketing industry, with the World Cup just over 2 months away.

Social Media marketing is another primary feature of the #DareToZlatan campaign, with the twitter account more active than before in it’s attempt to widen the reach of the campaign. Zlatan (or rather his marketing team) have begun responding to tweets which undoubtedly will make you cringe.

Well the fans aren’t making it any easier are they? But the campaign has always had the cringe tone to it, probably deliberately, which might have a better effect on some people, but a large section of the fan base are turning away from it.

We leave you with the latest #DareToZlatan piece that’s going viral. Must say though, this one was actually pretty good, but that video and those tweets. Urgh.

#DareToZlatan flow chart

 

Sort it out Nike, this seems like an all new low for you’ll.

Viral

All Viral features from across the web. Instagram snaps, Tweets, Facebook posts, YouTube videos and more.

100 to Watch

Latest

Talent Radar3 days ago

2018-19 U-22 Young Players’ Team of the Week #4: Matthias De Ligt & Ousmane Dembele feature

A regular feature on our website is the Talent Radar Team of the Week with the best young players compiled...

Opinions3 days ago

UEFA Champions League: The 5 hipster sides to follow this season

Gear up with your organic ginger ale and mystical moustache oil, as Richard Pike briefs us about 5 off beat...

Talent Radar2 weeks ago

2018-19 U-22 Young Players’ Team of the Week #3: Maxi Gomez & Marco Asensio feature

A regular feature on our website is the Talent Radar Team of the Week with the best young players compiled...

Opinions2 weeks ago

Maurizio Sarri at Chelsea: Tactical Approach & Key Players

Miles Olusina writes about Maurizio Sarri and the approach he is likely to take at Chelsea. Despite a successful 2016/17...

Talent Radar3 weeks ago

2018-19 U-22 Young Players’ Team of the Week #2: Joe Gomez & Bertrand Traore feature

A regular feature on our website is the Talent Radar Team of the Week with the best young players compiled...

Talent Radar4 weeks ago

2018-19 U-22 Young Players’ Team of the Week #1: Joe Gomez & Kylian Mbappe feature

A regular feature on our website is the Talent Radar Team of the Week with the best young players compiled...

Opinions1 month ago

Julen Lopetegui at Real Madrid: Tactical Approach & Key Players

Aamer Aslam writes about what we can expect from European Champions Real Madrid after the arrival of Julen Lopetegui On...

Opinions1 month ago

Carlo Ancelotti at Napoli: Tactical Approach & Key Players

Charles Onwuakpa writes about Carlo Ancelotti and the approach he is likely to take on at Napoli. After three intense...

Scout Report1 month ago

Scout Report: Gonçalo Paciência | Eintracht’s exquisite forward

Jose Miguel Saraiva writes a detailed scout report about Eintracht Frankfurt’s striker, Gonçalo Paciência. For those who have been attentively observing...

Talent Radar1 month ago

Talent Radar: Liga MX’s 10 Young Players to Watch in 2018-19

Thomas Harrison writes about the 10 players to watch out for in the Liga MX for this coming season. Mexico...

Talent Radar1 month ago

20 Key Young Players to Watch from 20 La Liga Teams

Tom Canton takes a look at they key young players to watch from each of the 20 La Liga teams....

Scout Report1 month ago

Scout Report: Alphonso Davies | Speedy Canadian winger

Griffin O’Neill writes a detailed scout report about Alphonso Davies, the Vancouver Whitecaps winger. While many still believe that the...

Scout Report1 month ago

Scout Report: Diogo Gonçalves | Benfica’s tricky winger

Jose Miguel Saraiva writes a detailed scout report about Benfica’s tricky winger, Diogo Goncalves Having been deprived of their biggest...

Talent Radar1 month ago

Talent Radar: 5 breakthrough players to watch in the Bundesliga

Griffin O’Neill writes about 5 young players breaking through in the Bundesliga this season. Josh Sargent // 18 // Werder...

Talent Radar1 month ago

20 Key Young Players to Watch from 20 Premier League Teams

Andrew Thompson takes a look at the key young players to watch from each of the 20 Premier League teams...

Talent Radar1 month ago

Talent Radar: Argentina Superliga’s 10 Young Players to Watch in 2018-19

Tom Robinson briefs us about the 10 best young players to watch in the Argentine Superliga Argentina may have endured...

Talent Radar1 month ago

Talent Radar: 5 breakthrough players to watch in the Premier League

Hrishi Anand writes about 5 young players breaking through in the Premier League this season. As is the case every...

Opinions1 month ago

Unai Emery at Arsenal: Tactical Approach & Key Players

Hrishi Anand writes about what Arsenal fans and the Premier League can look forward to with the arrival of Unai...

Scout Report2 months ago

Scout Report: Benjamin Pavard | France’s Versatile Star

Jordan McElderry provides a scout report which analyses France and Stuttgart’s promising young defender, Benjamin Pavard In recent years, France...

Scout Report2 months ago

Scout Report: Diogo Dalot | Manchester United’s New Full-Back

Jose Miguel Saraiva provides a scout report which analyzes Manchester United’s new full-back, Diogo Dalot FC Porto’s achievements last season...

Talent Radar Award History

Subscribe via Email

Enter your email address to subscribe to this site and receive notifications of new posts by email.

More on Outside of the Boot