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Adidas reveals how it draws inspiration for its World Cup kits

The FIFA World Cup is around the corner and fans across the globe are waiting in anticipating for the spectacle. While there are many factors to look forward to, one that creates a lot of buzz across the Internet, are the World Cup kits each team will be sporting at the tournament. Goals, matches, incidents, celebrations are discussed for years after the tournament is concluded, and World Cup kits too continue to be a hot topic. Many manufacturers have failed with their designs in the past, but with the level of cut-throat competition in the modern game, most World Cup kits have left fans in awe.

One of Adidas’ YouTube channel, adidasGroup, has been posting videos on the platform taking you inside the working of the German sports manufacturer ahead of the 2014 FIFA World Cup in Brazil. This particular one showcases exactly how the company draws inspiration for it’s World Cup kits. It’s amazing how much detail the team goes into in designing the shirts, ensuring that every small bit of thread has some deep-lying meaning within it. It isn’t just a stylish looking shirt, but one that bears relevance to each nation’s heritage and culture, making it all the more beautiful.

Must say that this is probably one of the best jobs in the Sports industry. It takes some doing to create World Cup kits, a factor which is often over-looked by fans. Rarely do we see how the job itself is done, and often remain ignorant to the hard-work that goes into it.

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