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Chelsea 2014/15 home kit released with this brilliant Adidas advertisement

Towards the end of the season, there’s a lot going on in the football world. Titles are to be decided, team’s survival is yet to be confirmed, transfer rumours abound, summer tournaments to anticipate and the little factor of watching your team release their new kits.

Chelsea Football Club and Adidas took it to a new level last season by coming out with a fantastic advertisement that kept the focus of the club’s shirts on what is should be – Blue. The colours the club has grown with and come to be recognized with. Clubs usually come up with print ads for new kits but the Blues have adopted videos to release their new kits which understandably land up going viral.

After releasing a 15 second teaser yesterday, Adidas released a 1 minutes 51 second advertisement to launch the Chelsea 2014/15 home kit featuring on their official YouTube channel Fernando Torres, Eden Hazard, Oscar and Petr Cech with a special voice over with club boss, Jose Mourinho. The ad shows what inspired the new shirt with specific reference made to Chelsea’s recent on-spot exploits. The entire ad has come together very smoothly with a nice class touch to it.

Whether you’re a Chelsea fan or not, you’re bound to be captivated by this video and engulfed in a bit of jealously that your club didn’t come out with this. One can only expect other clubs to adopt video advertisement for kit releases but few will be able to out-perform this particular one.

You be the judge as to the quality of the shirts itself. Outside of the Boot’s only concern was with the advertisement itself, and full marks to Adidas for yet another brilliant piece of imagery and story-telling. Benchmark, well and truly set.

The images displayed, including the featured image first appeared on footyheadlines.com

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