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Arsenal’s fantastic use of Social Media ahead of the FA Cup final

On Saturday, Arsenal will be seeking to end their long trophy drought and win their 11th FA Cup. This could prove to be the best chance Arsenal get at ending that run, going in as favourites against Hull City. But they will be haunted by the shock results a few seasons back in the League Cup final against current Hull boss, Steve Bruce’s former side, Birmingham City.

Fans have been excited at the thought of Arsenal adding to the trophy cabinet and ending years of banter at the cost of rival fans. And one place where this constantly takes place is on Social Media, with Twitter being the most popular platform for banter.

Fans of the London club have found it difficult to hold back their anxiety ahead of the cup, while some have even accused them of overconfidence. While that is debatable, given that embarrassing 2011 final, Arsenal fans and players alike will be quick to keep their feet grounded until the final whistle is blown.

Arsenal have used Social Media perfectly to treat the fans to some nostalgic moments in Arsenal’s history, helping them believe and dream of another cup success, one that above all, is deserved for their French manager and his efforts, Arsene Wenger. The man himself has a couple of FA Cups to his name, etched rich in the history of Arsenal folklore. Tweets like the one below have reminded supporters of glories past, and what potentially awaits on Saturday at Wembley.

Visual illustrations and graphics have long been a part of the internet movement in football, but it’s something special (and more ‘official’) when clubs themselves have dedicated departments to ensure the right message is communicated to the fans in the right way and in perfect timing.

In addition to the ‘throwback’ images being shared by Arsenal on Twitter, the club have also started the #GunningForTheCup campaign as the tweet above bears across its content. A simple search will show you how popular this hashtag has become among supporters, with even professional clubs like the Colorado Rapids wishing the team luck using it.

But the most innovative use of Social Media and that particular hashtag is seen below in the video where the club have made an effort to ensure the players realise what & who they’re playing for, even providing a medium to send across the fans’ good luck message directly to the players. With systems installed in the training ground, players have been reading fan messages on Twitter, leaving some of them clearly thrilled with the support being shown. Not only does it provide a source of inspiration to the players, but also helps the fans in having a sense of satisfaction and pride even if they can’t make it to the stadium, that they are doing their little bit to help Arsenal emulate past success and indeed insure a long-awaited piece of silverware is brought back home.

Fantastic work by the Social Media team at Arsenal.

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