Every now and again we see brands come out with innovating marketing techniques to reach out to consumers. Many brands have taken the innovation a step further by going beyond just a fancy advertisement. We’ve seen Coca-Cola in the past with some interesting vending machines, as did Pespi not too long ago.
Shampoo brand, Head & Shoulders, have used the same concept of a physical ‘machine’ to promote their product. They came out with a strategy under which people were required to hug the first thing that came out from behind the door. They were met by mascots, knights, fans, grandmothers and more, until a huge surprise. Lionel Messi steps out of the door, demanding a hug leaving fans absolutely amazed and speechless at what they’re witnessing. Check it out.