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Lionel Messi stars in Head & Shoulders ad, to the surprise of many fans

Every now and again we see brands come out with innovating marketing techniques to reach out to consumers. Many brands have taken the innovation a step further by going beyond just a fancy advertisement. We’ve seen Coca-Cola in the past with some interesting vending machines, as did Pespi not too long ago.

Shampoo brand, Head & Shoulders, have used the same concept of a physical ‘machine’ to promote their product. They came out with a strategy under which people were required to hug the first thing that came out from behind the door. They were met by mascots, knights, fans, grandmothers and more, until a huge surprise. Lionel Messi steps out of the door, demanding a hug leaving fans absolutely amazed and speechless at what they’re witnessing. Check it out.

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