Connect with us

Hi, what are you looking for?

Viral

Adidas’ latest #ThereWillBeHaters video featuring Messi makes sense


As we move into modern times, advertisements are being groomed more into the era they exist in rather than the traditional principles that entailed advertising. With the current era of hashtags, swag & banter, it was only a matter of time before brands caught up with the trend (and made a certain Don Draper look away in disgust).

Viral Blog

The very name of the campaign, combined with the hashtag screamed of cringe! But needing to prove doubters haters wrong, the latest video in a campaign that includes the likes of Gareth Bale and Luis Suarez, Adidas seemed to have pulled off a pretty neat Lionel Messi advertisement and received an all-round positive response.

While the video doesn’t include an extensive amount of content, besides a constant swapping of a plain-clothed Messi and an Adidas-sponsored Argentinian kit Messi, the message it sends is certainly effective.

There have been plenty of stories been told about how Lionel Messi was told at a young age he may not make it as a professional footballer; his small physique also thrown into question while his potential weakness aerially continues to hang around him. With a narrator taking us through the critical comments (or as Adidas have been forced to call it….haters) the Barcelona man has received over the years and prior to his date with professional football, one can’t help but realise the irony in the criticism. Messi has proved them wrong, and more, winning almost everything there is to do and achieving all that other professionals can only crave for even after retirement.

Personally the campaign is still cringey, undoubtedly, but Adidas have done a good job of leveraging it in their favour. Though other videos from the campaign may be attractive as well, none appear as effective as this one. The German based company have taken arguably one of the world’s greatest, and made him the face of taking on haters.

With Adidas’ purpose of this campaign being proving doubters wrong, this one in particular ticks all the right boxes.


Original video appeared on Adidas’ YouTube channel

Latest

Scout Report

Mateus Carvalho writes a detailed scout report about the Portugal and SC Braga winger, Trincão. When in late January Barcelona announced the signing of...

Opinions

Oliver McManus writes about the challenges awaiting Syria in their attempt to qualify for the 2022 World Cup in Qatar. A shrill whistle bounces...

Opinions

Ryan Paton wonders if the strange circumstances surrounding the recent Premier League victory will inspire an era of Liverpool dominance. It’s what we’ve been...

Young Players

As the end of the season beckons across Europe, in some form, it is time for us at Outside of the Boot to recognize...

Opinions

Richard Pike takes a close look at the two Spanish giants – Real Madrid and Barcelona – with a view to the next decade....

Opinions

Rahul Warrier writes about the cumulative effects of Neymar’s transfer to PSG. Few transfers have had such a transformative impact on the world market...

Tactical Analysis

Perry Littman conducts a review of the existing scientific literature surrounding penalty kicks. Penalty kicks in football appear to have been undervalued, as they...

Tactical Analysis

Arnab Ray looks at what constitutes the perfect counter-attack and breaks down Belgium’s winner against Japan in the 2018 World Cup’s Round of 16...

Scout Report

Tom Robinson writes a detailed scout report about the Ecuador and IdV midfielder, Moises Caicedo. Football in Ecuador is in the midst of a...

Opinions

Richard Pike examines recent talk regarding Ralf Rangnick’s rumoured move to AC Milan. After a near two month disruption to the footballing calendar due...

You May Also Like

Viral

In the wonderful world of football fandom, there’s a special place for the away fans. They are the ones who’ve invested plenty of time...

Viral

Recent months have seen the worsening of the ISIS problem, and a stream of refugees flowing out of Syria to escape the tidal wave...

Viral

A derby is an event all by itself where emotions trump logic, where the heart believes what the brain is afraid to and where the...

Viral

Johan Cruyff is widely seen as the benchmark of tactical innovation in modern football. Having enjoyed an illustrious playing career with the likes of...

Previous Next
Close
Test Caption
Test Description goes like this