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The beautiful game has a massive global following and as a result attracts some of the biggest brands in the world who are more than willing to pump in millions into sponsorship deals with the biggest football clubs in the world. Top clubs such as Manchester United, Real Madrid, Barcelona, Chelsea and Bayern Munich have no trouble in attracting top sponsors and securing lucrative deals for their team’s jersey, stadium or a player kit.
However some of the smaller clubs find it a lot harder to attract big name sponsors and secure vital sponsorship deals. Some of the smaller clubs that have been successful in signing valuable sponsorship deals in the U.K are listed below:
Stoke City: Stoke City is one of the smaller clubs that has succeeded in signing on Bet365 as its official sponsor. Bet365 signed on as the official sponsor in 2012 and has continued its partnership with Stoke City. The sponsorship value has also increased over the years as Stoke City received around $1.8 million in 2013 and is now estimated to be getting close to $4.8 million in 2016. New Balance secured the jersey sponsorship during the 2015-2016 season and Macron signed up for the 2016-2017 season.
Aston Villa: The club which had earlier been sponsored by Dafabet decided to sign on a new main sponsor in Intuit Quickbooks for its 2015-2016 and 2016-2017 seasons. Intuit Quickbooks is the number one accounting software provider for small businesses and is estimated to have paid close to $8 million for the two year main sponsorship deal. Under Armour has signed a kit deal sponsorship with Aston Villa that is estimated to be more than $20 million.
Crystal Palace: The club signed on Mansion Group as its official sponsor back in 2015. The group own an online casino mansioncasino.com and also sponsors another premier league teams in A.F.C Bournemouth. The brand operates six major online gambling brands and promotes a responsible and fair gaming policy. Crystal Palace sold a stadium and jersey sponsorship deal to the Mansion Group for around $3 million each year.
Watford: The club has signed a new jersey sponsorship deal with Chinese betting company 138.com. Prior to the new deal, the club jersey was sponsored by Football Manager but Watford decided to move on as the 138.com was a lot more attractive. The deal is estimated to be around $1.5 million for each season.