Connect with us

Hi, what are you looking for?

Opinions

Manchester United team up with Google+ for groundbreaking use of technology for the Liverpool game

Manchester United are the most popular club in World football. Over the past 10-20 seasons they’ve established themselves through innovative marketing techniques and taking advantage of globalisation to grow their fan base, especially in the continent of Asia.

It is with this in mind that experts have said the club can sustain themselves both financially and in terms of popularity they have grown and established. Their on-field success may be failing, but their efforts off-the-field have been setting benchmarks the past few seasons and continue to do so in this present day.

Their latest innovation involved American technology company, Google. The California based company launched social media website, Google+, in 2011 one of whose features’ was Google Hangouts. A video-communication platform that allows multiple users from across the World to interact with each other.

For the massive game against Liverpool next weekend, Manchester United will be introducing a “Front Row” initiative, allowing fans Worldwide to experience watching a game at Old Trafford in virtual front row seats. For this, advertisements on the digital advertising boards around the pitch won’t appear. Experts are still unsure if this is just a ‘beta’ type experiment, or if Google+ are paying Manchester United for this initiative. Given that United will be missing out on valuable advertising revenue, one would consider that the latter is true.

Here is a video of the “Front Row” feature. A wonderful tech-based experience for passionate Red Devils, worldwide.

Latest

Talent Radar

As the end of the season beckons across Europe, in some form, it is time for us at Outside of the Boot to recognize...

Series

While this website has made its name focusing on the lesser known youth of this beautiful sport, and combined it with a tinge of...

Bengaluru FC

Arnab Ray explores being a supporter of a team in a league that he doesn’t particularly like and how it seems like the battle...

Opinions

Tom Robinson looks at a promising new generation of central defenders coming through the ranks for Argentina as the Albiceleste is enjoying something of...

Opinions

Is Germany Ready to cope with the pressure of the world’s collective eyes on them? What does this mean for the fans of the...

Opinions

Richard Pike writes in detail about what the modified football calendar for this season, and the next might look like, and what it teaches...

How to Play Like

Charles Onwuakpa analyses Bayern Munich’s Thiago Alcantara, and how one can pick-up the traits exhibited by him. “Thiago or nothing.” – Pep Guardiola This...

Opinions

Vishal Patel asks if the current COVID-19 driven crisis signals a fundamental change in the relationship fans share with the game. With the COVID-19...

Young Players

Tom Robinson profiles 10 young players to watch out for in the Uruguayan Primera Division. Uruguay’s ability to punch above its weight in terms...

Bengaluru FC

Arnab Ray looks back at the key events of the Indian Super League game that finished Bengaluru FC 2-1 FC Goa The first ISL...

You May Also Like

Scout Report

Jose Miguel Saraiva provides a scout report which analyzes Manchester United’s new full-back, Diogo Dalot FC Porto’s achievements last season reflected positively on their...

Tactical Analysis

Zachary Wu provides a tactical analysis of the Premier League game that finished Arsenal 1-3 Manchester United The Gunners vs The Reds. A fixture...

Talent Radar

A regular feature on our website is the Talent Radar Young Players Team of the Week with the best young players compiled into an...

Tactical Analysis

Ryan Tank provides a tactical analysis about the Premier League match that ended Manchester United 1-0 Tottenham Hotspur Line Ups Manchester United: De Gea;...

Previous Next
Close
Test Caption
Test Description goes like this