Pepsi Max has created an incredible new interactive vending machine that takes football marketing & advertising to an entirely new innovative level. Pepsi are certainly intensifying their efforts ahead of the World Cup and this will certainly go down well with football supporters worldwide.
Using innovative motion-sensor technology, fans are challenged by the 2014 Pepsi all-star #FUTBOLNOW squad – Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi – to move like the pros and show off their sport style to be rewarded with a free Pepsi MAX.
Throughout the interactive experience, fans are encouraged to keep the virtual football in the air for 30-seconds as they move through a series of skills challenges. Advanced players can earn bonus time and vie for “Hall of Fame” recognition at each location.
Part of the campaign also includes a couple of graphics to promote this innovative idea, part of the #FUTBOLNOW campaign.
The limited-edition interactive vending machine is the latest piece of engaging content to be released from Pepsi MAX as part of its 2014 football campaign, which kicked off in January with the unveiling of its largest-ever, international football squad. The yearlong campaign continues to bring fans unique experiences off the pitch that get them closer to the game they love.
See the video below to understand how this works. Expect this at a corner near you (hopefully).