While advertisements and marketing are a necessity for any brand in the modern World, it poses as a bit of a difficult task for a company that specializes in anti-dandruff shampoo. It would require you to show smartly dressed men and women, in top condition appearing like your larger than life movie stars with a small problem – dandruff!
Yup, it’s a weird site seeing a man come out of his large villa, get into his fancy car, put on his most expensive (dark coloured, usually/always black) clothes, and head over to a party with the most beautiful woman. Only for her to find dandruff spread across his shoulders, yikes!
Clear have become specialists in this product and those cringe-worthy advertisements. But after roping in Cristiano Ronaldo as a brand ambassador, leveraging their product with the use of football is the obvious creative solution. But just how would you put a football player in an anti-dandruff ad? The same cliché ads we’ve seen earlier? Or do you put him in a pin-ball machine and ask him to fight large dandruff balls? Ofcourse you make him fight large dandruff balls! Duh!
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- Di Maria, Rooney & Van Persie transformed into anime style for official Man United campaign - November 13, 2014
- How would Ronaldo, Gerrard, Ibrahimovic and others look in the 70s? - November 8, 2014