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In modern day football, clubs devote plenty of energy and resources making their social media presence felt in today’s internet driven world. While the cynics are quick to label it as simply marketing, there’s no doubt that it helps to bridge the gap between the club and their global fan base.

Viral Blog

Behind the scenes training videos are of course no Earth shattering innovation but Bayern Munich have moved beyond the cliched crossbar challenge. In a game conceptually influenced by ten-pin bowling, the duo of David Alaba and Robert Lewandowski take on the pairing of Holger Badstuber and Bastian Schweinsteiger with 6 cans replacing the conventional pins. The cans, plastered with Bayern insignia of course, are stacked on top of each other in 3 levels to form a pyramid.

The game itself requires precision and is fast paced helping to garner the viewer’s attention but the draw of the video is of course the players themselves. There’s plenty of competitiveness surrounding the game as you’d expect among professional athletes along with a steady dose of banter. David Alaba in particular reinforced his reputation of being one of the more likable personalities in football by bouncing around continuously with the same energy he displays on the field.

We won’t reveal the final result but can confirm that it was a keenly fought contest and one that predictably ended with accusatory sentiments directed at the poor referee. Bayern Munich’s official YouTube channel continues to be one well worth subscribing to.


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