Luis Suarez has been blacklisted in many viewers eyes after his racism debacle and biting incident. He lost the respect of fans, experts and his marketable factor for brands. Or so it seemed.
After initially releasing a trailer, the YouTube channel of PepsiUruguay released the full-version of the advertisement featuring the Liverpool star. The song featured in the video is, Born to be Wild, made famous by American rock group, Steppenwolf, in 1968.
Let’s just say we’ve never seen Luis Suarez quite like this. And when it comes to marketability, especially in his homeland, Luis Suarez remains the best option.