As we displayed in this post here, PepsiMAX® have launched an incredible campaign ahead of the World Cup celebrating football and music. The advertisement released is a wonderful interactive feature which allows the viewer to become a part of the commercial, with hidden items to collect.
The advertisement features some of the top talents in World football such as four-time Ballon D’Or winner, Lionel Messi; Premier League stars Robin Van Persie, Sergio Aguero, David Luiz, Jack Wilshere and Real Madrid’s Sergio Ramos.
Original PepsiMAX #FutbolNow video
Read the post above for more details on the campaign, and a look at the interactive advertisement. The video below takes you behind the scenes into the making of the advertisement. The ad even features American singer, Janelle Monáe. It’s a beautiful blend of music and football
PepsiMAX® really seem to be going all out with their World Cup campaign, as brands are scrambling to attain some sort of advantage in this competitive market in the most competitive of fields- the World Cup market. But the company seem to have set a benchmark for the rest to follow.
PepsiMAX® premiered its new global commercial and interactive film, “NOW IS WHAT YOU MAKE IT”, as part of the 2014 Pepsi MAXFootball campaign. The creative features the #FutbolNow Pepsi MAXsuperstar squad, including Leo Messi, Jack Wilshere, Robin Van Persie, David Luiz, Sergio Ramos and Sergio Agüero, pictured here on set.
Credit: PepsiCo
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